Title Information

Records for not-yet-published titles do not include subject classifications. To initiate an order, see the instructions at the bottom of the page.

THE WHY OF THE BUY: CONSUMER BEHAVIOR AND FASHION MARKETING. Second edition. Patricia Mink Rath et al. Fairchild Books, Bloomsbury Publishing, New York, 2014. Copyright 2015. Original edition published 2008. 472 pp. with 157 ills. (153 col.). 26 x 21 cm. LC 2014-8262 ISBN 9781609018986 In English.
Publisher's description: Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition: New What Do I Need to Know About? feature lists the objectives of each chapter, providing a roadmap for study, New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet, New discussion of Omnichannel retailing in Ch. 13.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 164030
Paperbound $115.00    

Select titles for ordering by clicking in the boxes to the left of the title entries and then click on the "Add to Cart" button below. You will then be able to specify quantities and continue with your order.

NOTE: The shopping cart will expire after 2 hours of inactivity.