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FASHION RETAILING: A MULTI-CHANNEL APPROACH. Third edition. Jay Diamond et al. Fairchild Books, Bloomsbury Publishing, New York, 2015. Original edition published 2006. 406 pp. with 172 ills. (83 col.). 28 x 22 cm. LC 2014-20050 ISBN 9781609019006 In English.
Publisher's description: In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. New to this Edition: All new Chapter 17 on Communicating to Customers Through Electronic Media, New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others, Full color insert featuring the entire photo program in vibrant color Teaching Resources, Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes, A new Test Bank, includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. PowerPoint presentations include images from the book and provide a framework for lecture and discussion.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 164029
Paperbound $110.00    

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