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THE FASHION INDUSTRY AND ITS CAREERS: AN INTRODUCTION. Third edition. Michele M. Granger. Fairchild Books, Bloomsbury Publishing, New York, 2015. Original edition published 2007. 494 pp. with 211 ills. (16 col.). 26 x 21 cm. LC 2014-41188 ISBN 9781628923414 In English.
This title is offered as a special-order item. Publisher's description: The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry--from raw materials to marketing to the ultimate consumer--and explores fashion careers across the board. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests--and how to begin down a path to a successful career in the fashion industry. New to this edition: Reorganized Unit 2: Careers in Fashion Design and Product Development expands coverage of accessory design, technical design and styling. Expanded coverage of social media in Chapter 10 Promotion in Retailing. New Chapter 13 on Digital Media and Communication covers recent and emerging "digital" careers. Updated Appendices with new job sourcing chart features types of fashion industry jobs by region/salary, and major employers organized geographically, more cover letter samples and interview guidelines. New sample resumes at the end of each chapter show applied qualifications, skills, work experiences, and career tracks.
Indexing: Costume/Fashion
Plans: 73,66
Worldwide Number: 164028
Paperbound $110.00 nota bene: See Comment Above.

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