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BEHIND COLLECTIONS: GRAPHIC DESIGN AND PROMOTION FOR FASHION. Victionary, Viction Design Workshop, Hong Kong, 2015. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 256 pp. with 759 ills. (754 col.). 25 x 19 cm. ISBN 9789881222749 In English.
Publisher's description: Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands' aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Hermes, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion, Graphic Design
Plans: 73,30
Worldwide Number: 163737
Paperbound $39.95x (libraries receive a 10% discount on this title)    

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