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STAY WITH ME: A COLLECTION OF THE MOST CREATIVE HOTEL BRANDS FROM AROUND THE WORLD. Catherine Harvey. Gingko Press Inc., Berkeley, 2016. 240 pp. 27 x 21 cm. ISBN 9781584235729 In English.
Due date: October 2016. Publisher's description: The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more - places that speak to their sense of self or aesthetic leanings. Hotel Branding features some of the most brilliant brand strategies of recent years - campaigns that integrate mission with material expression. Some of the hotels profiled evoke earlier century opulence, others a quiet minimalism. Both exhibit experiential differentiation through the interplay of design elements. Many house onsite eateries that will appeal to the most discerning foodies and provide even more opportunities for identity work. From creative "do not disturb" signs, to menus, wayfinding, stationery, bath product packaging and more - no potential canvas is overlooked.
Indexing: Unspecified
Plans: 73
Worldwide Number: 163733
Hardcover $45.00x (libraries receive a 10% discount on this title) Not Yet Published.

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