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ART/COMMERCE: THE CONVERGENCE OF ART AND MARKETING IN CONTEMPORARY CULTURE. Maria A. Slowinska. Transcript Verlag, Bielefeld, 2014. Transcript Cultural and Media Studies. Distributed in the U.S.A. by Columbia University Press, New York. 288 pp. with 36 ills. 23 x 15 cm. ISBN 9783837626193 In English.
Publisher's description: Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska uses space, object, and persona to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Transcending both pessimistic and celebratory rhetoric, her work contextualizes the aestheticization of commerce and the commercialization of aesthetics.
Indexing: Western, International (Western Style) — Post-2000 — Several Media, Criticism/Theory
Plans: 71
Worldwide Number: 163372
Paperbound $50.00    

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