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STRATEGIC DESIGN THINKING: INNOVATION IN PRODUCTS, SERVICES, EXPERIENCES AND BEYOND. Ed. by Natalie W. Nixon. Fairchild Books, Bloomsbury Publishing, New York, 2015. Copyright 2016. 264 pp. with 83 ills. 24 x 19 cm. LC 2015-19185 ISBN 9781628924701 In English.
Publisher's description: Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
Indexing: Western, International (Western Style) — Post-2000 — Commercial/Industrial Design
Plans: 73
Worldwide Number: 163320
Paperbound $70.00    

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