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VERSATILE: GRAPHIC DESIGN, VOL. 01. {Title from cover.} Choi's Gallery, Fremont, 2012. Distributed by Gingko Press Inc., Berkeley. 240 pp. with 220 ills. (202 col.). 29 x 22 cm. ISBN 9781611750133 In English.
Publisher's description: Versatile: Graphic Design series, one more visual feast dedicated to the graphic world! This series leads readers through a visually stunning and thought-provoking image world, with texts by each designer/studio expressing their approach to graphic design practice along with personal insights into the motivations that lie behind the work. As the name suggests, each book presents a comprehensive selection of design work including: packaging, branding, illustration, editorial, website design, and interiors. The standard for selecting work was high, and those featured exhibited extraordinary qualities in their creative concepts, process and design execution. Versatile Volume 1 features campaigns from: Toyota, Nokia, and Puma; new visual identity for the German Parliament; premium gift packaging celebrating the father of modern design, William Morris; and teaser posters for the international release of the film Black Swan. Volume 2 features campaigns from: Sirius XM Radio, Heineken, and the BBC; a new entry design for the Brooklyn Botanic Garden; posters and book covers for The Penguin Press and Penguin Books; and identity for the UK's Design Museum, created by studio Mash Creative.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 160570
Paperbound $19.95x (libraries receive a 10% discount on this title)    

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