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BEAUTY DESIGN: KOSMETIK ALS WILLE UND VORSTELLUNG/COSMETICS AS WILL AND REPRESENTATION. Volker Fischer. Edition Axel Menges GmbH, Stuttgart, 2014. 142 pp. with 62 ills. (49 col.). 26 x 22 cm. ISBN 9783936681796 Bilingual in German and English.
Publisher's description: Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and to delay aging, under a veneer of medical credibility and reliable results. The referential frame for cosmetics is constituted by cultural history and iconology, by semiotics and sociology, by psychology and rhetoric. Like fashion, it has called into being a linguistic system of considerable depth and complexity; one that draws its subtexts from futurology and history, from medicine and alchemy, from nostalgia and from heritage preservation. This book exposes the rhetorical system behind the promises of cosmetics in terms of the histories of cultures and of mentalities, analyzing the verbal/visual messages of selected examples.
Indexing: Western, International (Western Style) — Post-1945 — Graphic Design — Commercial/Industrial Design
Plans: 73
Worldwide Number: 159982
Hardcover $59.90x (libraries receive a 10% discount on this title)    

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