Title Information

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GAME CHANGERS: THE EVOLUTION OF ADVERTISING. Ed. by Peter Russell and Senta Slingerland. Benedikt Taschen Verlag GmbH, Cologne, 2013. Published in association with Cannes Lions, London. 312 pp. with 630 ills. (536 col.). 32 x 26 cm. ISBN 9783836545242 In English; preface also in French and German.
Publisher's description: A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it's going next.
Indexing: Western, International (Western Style) — Post-1945 — Graphic Design
Plans: 73
Worldwide Number: 157837
Hardcover $69.99    

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