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DYNAMIC LOGO. Jenny Qiu and Dora Ding. CYPI Press, London, 2013. Published in association with Dopress Books, Shenyang. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 256 pp. with 688 ills. (640 col.). 29 x 22 cm. ISBN 9781908175199 In English.
Publisher's description: The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every conceivable application from bus stop posters and billboards to temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger, more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 157506
Hardcover $39.95x (libraries receive a 10% discount on this title)    

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