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COLOURING YOUR BRAND. CYPI Press, London, 2013. Published in association with Dopress Books, Shenyang. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 256 pp. with 701 ills. (672 col.). 29 x 21 cm. ISBN 9781908175335 In English.
Publisher's description: Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 157505
Hardcover $39.95x (libraries receive a 10% discount on this title)    

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