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MONOCHROME: BLACK & WHITE IN BRANDING. Gingko Press Inc., Berkeley, 2014. Published in association with Sandu Cultural Media Co., Ltd., Hong Kong. 240 pp. with 476 ills. (300 col.). 29 x 22 cm. ISBN 9781584235422 In English.
Publisher's description: Stylish, noteworthy, and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts at times soft and quiet, at other times bold and strong evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combination's versatility across a wide range of identity work including advertising, packaging, interiors, graphic, and promotional design.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 157489
Hardcover $39.95x (libraries receive a 10% discount on this title)    

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