Title Information

Records for not-yet-published titles do not include subject classifications. To initiate an order, see the instructions at the bottom of the page.

FUNCTION FOLLOWS STRATEGY: ARCHITECTS' STRATEGIES FROM THE FIFTIES TO THE PRESENT. Eduard Sancho Pou. Edition DETAIL, Institut fur internationale Architektur-Dokumentation GmbH, Munich, 2015. Distributed in the U.S.A. by Birkhauser-Verlag fur Architektur, Basel, through Walter de Gruyter, GmbH, Berlin. 192 pp. with 123 ills. (86 col.). 24 x 19 cm. ISBN 9783955531966 In English.
Publisher's description: In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients--ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.
Indexing: Western, International (Western Style) — Post-1945 — Architecture
Plans: 73
Worldwide Number: 155882
Paperbound $55.00x (libraries receive a 10% discount on this title)    

Select titles for ordering by clicking in the boxes to the left of the title entries and then click on the "Add to Cart" button below. You will then be able to specify quantities and continue with your order.

NOTE: The shopping cart will expire after 2 hours of inactivity.