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I LOVE HELVETICA. Victionary, Viction Design Workshop, Hong Kong, 2013. I Love Type, 7. Published in association with TwoPoints.Net, Barcelona. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 160 pp. with 242 ills. (201 col.). 23 x 16 cm. ISBN 9789881943941 In English.
Publisher's description: Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwit's 2007 documentary "Helvetica," the sans-serif typeface has legions of devoted fans -- ranging from city governments and transit agencies to universities and museums, corporation, broadcast agencies. Just a few contemporary uses include projects for: ABC, American Apparel, Apple, BMW, CNN, Jackass, Jeep, Lufthansa, Motorola, NASA, the NBA, and PBS. The NY subway and Chicago subway systems use Helvetica for their signage and it is the official typeface of the Canadian government and used by the U.S. government. This seventh volume in the well-received "I Love Type" series has been eagerly awaited since the series was first announced, and does not disappoint.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 154747
Paperbound $29.95x (libraries receive a 10% discount on this title)    

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