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ADVERTISING: CONCEPT AND COPY. Third edition. George Felton. W.W. Norton & Company, Inc., New York, 2013. Original edition published 1994. Second edition published 2006 {Worldwide 119579}. 320 pp. with 335 ills. (300 col.). 28 x 22 cm. LC 2013-4842 ISBN 9780393733860 In English.
This updated edition includes abundant new material on "brand voice," interactive advertising, social media and other topics.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 70
Worldwide Number: 153681
Paperbound $65.00t (libraries receive a 20% discount on this title)    

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