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THE BATTLE FOR THE BS: 1950S HOLLYWOOD AND THE REBIRTH OF LOW-BUDGET CINEMA. Blair Davis. Rutgers University Press, New Brunswick, 2012. 272 pp. with 15 ills. 22 x 15 cm. ISBN 9780813552538 In English.
Hardcover edition also available; see Worldwide 149140. Publisher's description: In The Battle for the B's, Blair Davis analyzes how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the new possibilities that existed for low-budget filmmaking at a time when many in Hollywood abandoned the B's. B-movies innovated such industrial components as demographic patterns and marketing approaches, created such genres as science fiction and the teen-oriented films of the early and mid fifties, and led to the emergence of "New Poverty Row," a movement now known as underground cinema.
Indexing: Video/Film/Performance
Plans: 71,66
Worldwide Number: 149141
Paperbound $25.95x (libraries receive a 10% discount on this title) Temporarily Out of Stock. Library Orders Accepted, but Availability and Price Cannot be Guaranteed.

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