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FROM SUBMARINES TO SUBURBS: SELLING A BETTER AMERICA, 1939-1959. Cynthia Lee Henthorn. Ohio University Press, Athens, 2006. 384 pp. with 69 ills. 26 x 19 cm. LC 2006-13468 ISBN 0821416774 In English.
ISBN-13: 978-0-8214-1677-8 Illustrated with numerous print advertisements of the period, this volume examines corporate marketing strategies implemented during and after World War II to promote the creation of a "better" postwar America through the introduction of prefabricated suburban houses, high-tech kitchens and other "miracle" products developed from war-related industries.
Indexing: Western — United States — 1900-1945, Post-1945 — Commercial/Industrial Design
Plans: 71
Worldwide Number: 121749
Hardcover $59.95x (libraries receive a 10% discount on this title) Temporarily Out of Stock. Library Orders Accepted, but Availability and Price Cannot be Guaranteed.

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