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ADVERTISING: CONCEPT AND COPY. Second, revised edition. George Felton. W.W. Norton & Company, Inc., New York, 2006. Original edition published 1994 by Prentice Hall, Englewood Cliffs. 256 pp. with 288 ills. (170 col.). 28 x 22 cm. LC 2005-51298 ISBN 0393731596 In English.
Third edition published 2013, see Worldwide 153681. ISBN-13: 978-0-393-73159-0
Indexing: Western, International (Western Style) — Post-1990 — Graphic Design
Plans: 70
Worldwide Number: 119579
Paperbound $55.00t (libraries receive a 20% discount on this title) Temporarily Out of Stock. Library Orders Accepted, but Availability and Price Cannot be Guaranteed.

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