Title Information

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OP CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN. Judith Evans and Cheryl Dangel Cullen. Rockport Publishers, Inc., Gloucester, 2003. 176 pp. with 211 col. ills. 29 x 23 cm. LC 2002-14942 ISBN 1564969053 In English.
Paperbound reprint (ISBN 1-59253-093-1) available Fall 2004 at $30.00.
Indexing: Western, International (Western Style) — Post-1990 — Graphic Design
Worldwide Number: 111376
Hardcover Out of Print / No Longer Available.

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