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Superdesign: Italian Radical Design, 1965-75. Maria Cristina Didero et al. R & Company, New York, 2017. Published by Monacelli Press, New York. Distributed by Penguin Random House LLC, New York. 240 pp. 29 x 24 cm. LC 2017-939782 ISBN 9781580934954 In English.
Publisher's description: SuperDesign is a lively chronicle how the Italian Radicals' bold experimentation in modern design continues to influence design today. Radical Design was launched by art, architecture, and design students in Italy in the mid-1960s. What started as a youthful rally against the establishment and a rejection of design norms became a movement that brought together some of the most dynamic and avant-garde thinkers and makers across the country. Through enigmatic, confrontational, and clever furniture and objects -- such as the iconic lip-shaped Bocca sofa, or the Cactus coat-rack in green foam -- as well as more public innovations including discotheque interiors and subversive performances, the Radicals projected design's new era as equal parts Pop Art, play, Surrealism, and futurism. Told through exclusive interviews, unreleased photographs, original drawings and artwork unearthed from personal archives, and newly commissioned photography of rarely seen works, SuperDesign explores this fervent period of design that played out against the era's social and political.
Indexing: Western, Europe — Italy — Post-1945 — Several Media — Commercial/Industrial Design
Plans: 70,50
Worldwide Number: 038201
Paperbound $50.00t (libraries receive a 20% discount on this title)    

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